10 Global Brands Control Almost Everything You Buy

Just 10 global brands are behind almost every well known product, Reddit, called “The Illusion of Choice.”  This infographic shows the relation between the brands.  Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink.  Yum Brands owns KFC and Taco Bell. The company was a spin-off of Pepsi. All Yum Brands restaurants sell only Pepsi products because of a special partnership with the soda-maker.

Unilever  reportedly serves 2 billion people around the world, controlling a network that produces everything from Dove shampoo to peanut butter. Source: http://www.policymic.com/



Author: Jules Quaid

Jules is a researcher at Best Dutch Brands. Contact Jules if you have questions about Best Dutch Brands.

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