Apollo Vredestein BV, formerly known as Vredestein, is owned by the Indian manufacturer Apollo Tires Ltd. Apollo Vredestein designs and produces a wide selection of car, two-wheel, agricultural and industrial tires, each having a number of types. The company caters to a global market with its headquarter in Enschede, Netherlands. It also has manufacturing units in India, Indonesia and Thailand and offices in Europe and North America.
The Vredestein brand itself has been in the tire manufacturing industry for over 100 years. It was in May 2009 that the ownership of the company was sold to Apollo Tires Ltd., a worldwide leading tire manufacturer based in India. The company name was then changed to Apollo Vredestein BV. Apollo Tires is an international company with production plants and offices in Africa, Asia and Europe. Its corporate office is in Gurgaon, India.
Car tires by Apollo Vredestein BV are designed in collaboration with Giugiaro Design, a world-renowned design house based in Italy. The design is focused on functionality, performance, safety, as well as aesthetic value.
The strategy to making this company a global success lies in excellent communication, delegation of tasks, entrepreneurial mind-set and a motivating working environment where each employee is encouraged to participate. Employees are expected to be creative, competent and resourceful to contribute on every level of responsibilities. To ensure fast relay of communication and prompt decision making, responsibilities and tasks are designated to as low a level as possible.
The company is well-recognized for constantly improving and developing new products and technologies to keep up with the changing needs of their clients. In fact, just recently Vredestein worked in partnership with Gemballa, a German tuning company, to develop the ultimate winter tire package, the Wintrac Nextreme SUV. This tire was designed to run efficiently on ice and snow yet still highly functional on a dry road. It can perform well at speeds of up to 300 km/h.