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ASML Brand

ASML is the world’s largest supplier of lithography systems used in the semiconductor industry. Lithographic systems are needed for the most critical steps in chip manufacturing, which are used to power various electronic and communications technology products.

ASML  delivers their products to market leaders in many industries. Among others, Apple, Samsung, Intel, Nicon, Canon are loyal customers of ASML.

ASML is responsible for the design, development, and integration of advanced lithography systems or imaging tools that are used by semiconductor production companies to create the smallest, most high-tech, and cost-effective electronic microchips.

These microchips or integrated circuits are in the core of most computers, mobile phones, TV systems, cameras, automotive control systems, and even banking cards. As integrated circuits are essentially used in most, if not all, electronic equipment today, ASML has recorded huge sales in spite of recent economic uncertainties.

Delivering products that Apple, Intel and Samsung want to buy

ASML is the world’s largest supplier of lithography systems used in the semiconductor industry. Lithographic systems are needed for the most critical steps in chip manufacturing, which are used to power various electronic and communications technology products. They delivers their products to market leaders in many industries. Among others, Apple, Samsung, Intel, Nicon, Canon are loyal customers of ASML.

ASML is responsible for the design, development, and integration of advanced lithography systems or imaging tools that are used by semiconductor production companies to create the smallest, most high-tech, and cost-effective electronic microchips.

These microchips or integrated circuits are in the core of most computers, mobile phones, TV systems, cameras, automotive control systems, and even banking cards. As integrated circuits are essentially used in most, if not all, electronic equipment today, ASML has recorded huge sales in spite of recent economic uncertainties.


The important factor that led to the success of ASML is their the unique, extensive partners network. ASML has about 500 suppliers that deliver around 90% of a lithography system. ASML’s main task is integrating these modules and parts into the final tool.Their strategy requires that for each technological competence there are multiple suppliers. This approach allows to decrease reliance on a certain supplier. ASML monitors their partners’ knowledge  and encourages for continued processes improvement.

While a thriving electronic industry is fantastic for sales, ASML also has the huge task of keeping up with the latest technologies. In their innovation and new product development ASML focuses on supporting Moore’s Law – the trend toward more powerful, energy-efficient yet affordable chips.

Heavily investing in research and development, this doesn’t seem to be a problem for the company though, as it continuously produces world-class imaging systems able to print extremely small patterns with great accuracy at high speeds.

The company’s headquarters, which also houses its research and manufacturing facilities, is located in Veldhoven, The Netherlands. To better serve its customer base ASML has 60 service facilities in 16 countries.

In 2011 alone the company posted record sales mounting  5.65 billion euros. A great part of the company’s sales can be attributed to the strong demand for electronic innovations such as tablets and smart phones.

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