Han de Ruiter AEGON: Helping customers make informative choices
Jul02

Han de Ruiter AEGON: Helping customers make informative choices

AEGON is one of the world’s largest providers of pensions, life insurance and asset management. The AEGON strategy is to make people financially aware and to help them make the important choices regarding their financial future. I talked with Han de Ruiter, marketing director AEGON Netherlands, about their marketing/communication strategy. Most financial organizations are challenged by the fact that customers don’t fully understand...

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AEGON Business Strategy
May30

AEGON Business Strategy

Aegon is one of the world’s largest providers of pensions, investments and protection. Aside from providing a variety of services from regular life insurance to long-term protection of savings funds, Aegon also offers household insurance and extended illness policy as a means to meet associated needs of insurers. In their other insurance services, they’ve extended coverage and made them flexible to answer specifically to what their...

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