Albert Heijn reputation and other brands of Ahold
May19

Albert Heijn reputation and other brands of Ahold

Albert Heijn has become a bastion in the Netherlands. Ahold, Albert Heijn, AH – or a letter combination in any form whatsoever – is more than a supermarket chain. It is also more than one brand. Albert Heijn has become a bastion in Dutch society. A company that stands the test of time, that survives fraud in the boardroom and that, after years of sawing on its chair legs by many discounters, still has a market share of 30...

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Kerry Underhill: Ahold brands have one single DNA
Jun15

Kerry Underhill: Ahold brands have one single DNA

Ahold is one of the world’s leading grocery retailers. Ahold has a portfolio that includes many well-known brands, just to mention Albert Heijn, Gall & Gall and Etos in Europe, or Shop & Stop and Giant in the USA. We could easily write a book about each of these brands, instead I chose to talk to Kerry Underhill, SVP of Group Communications and Sabrina Deij, Brand Manager at Ahold, about the core values and Ahold’s DNA...

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