Nathalie Quéré, Akzo Nobel Corporate Branding
Mar27

Nathalie Quéré, Akzo Nobel Corporate Branding

Can you introduce yourself, Nathalie? What’s your background? What are the most important tasks you have as the head of corporate communication? My name is Nathalie Quéré and I have been of Head of Corporate Branding at AkzoNobel since March 2012. I am essentially responsible for all aspects of the AkzoNobel brand, which includes raising global awareness and ensuring that our businesses all over the world use and promote the brand in...

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AkzoNobel Brand Reputation
May31

AkzoNobel Brand Reputation

AkzoNobel is a leading Dutch company in the manufacturing, developing and distributing of paints, chemicals and coatings globally. Its three main markets are performance coatings, decorative paints and specialty chemicals.  AkzoNobel distributes its products under a range of different brand names. Best-known are Dulux, Flexa, Liquid Nails, Sikkens, Eka, Mulco, Trimetal and Tintas Coral. They use independent branding architecture...

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