Jos van Haastrecht, DSM Rebranding
Jul17

Jos van Haastrecht, DSM Rebranding

Jos van Haastrecht, Director of Company Branding at DSM, has been responsible for the DSM rebranding approach that resulted in an entirely new corporate identity system in 2011. The transformed DSM brand is symbolic of the new strategic positioning of the company. It is not just about a new relevant positioning, logo, tagline and visual identity system, it also reflects DSM’s strategy and DSM’s culture. The whole rebranding process...

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Modern Annual Reports: DSM, Philips, TenCate and Unit4
Mar17

Modern Annual Reports: DSM, Philips, TenCate and Unit4

The structure, content an design of Annual Reports has changed dramatically over the past years. Instead of dry documents full of financial data, reports  now have become powerful and well designed communication tools including non-financial data as well. Internet and mobile technology, benchmarking rankings and the need to stand out in the crowded marketplace influenced this remarkable change for better communication In these times...

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How Unilever, TenCate, DSM and Randstad help society and grow profitable business in the same time
Nov01

How Unilever, TenCate, DSM and Randstad help society and grow profitable business in the same time

Putting sustainability at the core of their business strategy and linking societal needs with business growth is becoming more popular between modern corporations. Michael Porter from Harvard University calls this approach creating shared values (CSV). This means that companies can grow their business and profitability while building sustainable, scalable solutions for societal challenges such as access to healthcare, education and...

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How Apple, TenCate and DSM Promote Innovative Products and Solutions
Nov18

How Apple, TenCate and DSM Promote Innovative Products and Solutions

It is no secret that introducing new innovative products and solutions is challenging, and we all know that it’s people’s nature to hold on to the past and avoid what’s new and unknown. Yet innovation is rapidly becoming the lifeblood of the global economy. Let’s take a look what strategies Apple, DSM and TenCate have used to promote their innovative products. Apple: 1 million Apps Available In The App Store Apple is known for...

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Feike Sijbesma- DSM CEO Quotes,
Mar05

Feike Sijbesma- DSM CEO Quotes,

Feike Sijbesma, the CEO of DSM is often in the media sharing his (wise) point of view. Enjoy our collection of Feike Sijbesma quotes and his appearance in international media. Feike Sijbesma became a DSM chief executive in 2007.  In 2010 DSM under his leadership decided to sell last petrochemical businesses and the company began a process of rebranding itself. 2011 Mr Sijbesma talked about transition to “circular economy” and 2013...

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Royal DSM launches Investors Relations App
Feb13

Royal DSM launches Investors Relations App

Royal DSM recognizes the increasing benefits of mobile technology and has introduced a free Investor Relations Mobile Application. This App is now offered for downloading at the Apple App Store for iOS devices and at Google Play for Android mobile devices. DSM’s Investor Relations Mobile Application, which is powered by theIRApp™, offers investors uncomplicated, extensive and up-to-date access to all of DSM’s formerly...

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Facts about DSM
Jun29

Facts about DSM

Royal DSM is a global  science-based corporation active in Health, Nutrition and Materials. By connecting their exceptional competences in Life Sciences and Materials Sciences, DSM is generating economic prosperity, environmental progress and social advancements to create sustainable value for all stakeholders.   DSM provides innovative answers that nourish, protect and enhance performance in worldwide markets such as nutrition...

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DSM Key Innovations
Jun29

DSM Key Innovations

Innovation is a key growth driver and the bridge between Bright Science and Brighter Living. Innovation at DSM is connected to sustainability in many ways, and both growth drivers reinforce each other. Innovation is not just about great ideas, state-of-the-art technology and high-tech labs. It also involves spotting market trends and opportunities and using technological capabilities to improve the quality of people’s lives in a way...

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