Gisela Rule, CMO of Grolsch
Sep02

Gisela Rule, CMO of Grolsch

Recently I had a chance to chat with Gisela Rule, the new Marketing Director of Grolsch, who joined the Grolsch Brewery in February 2013. Prior to Grolsch she led the SABMiller innovation team as Group Innovation Director where her task was identifying global trends, and transforming them into opportunities for local markets. We talk about her vision for Grolsch, challenges related to today’s super-saturated media environment...

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Truth About Grolsch Beer
Dec11

Truth About Grolsch Beer

The vibrant history of the Grolsch Brewery dates back to the year 1615. The brewing company set off in the small town of Grolle (now Groenlo) in the east of the Netherlands, and nowadays the Grolsch company is located in the city of Enschede. The company’s traditional market is found in the Netherlands, and this is where most business oriented actions are focused. Royal Grolsch produces only beer and the company concentrates on...

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Jan Nales, Grolsch, what makes Grolsch beer so “typical Dutch”
Dec07

Jan Nales, Grolsch, what makes Grolsch beer so “typical Dutch”

The Netherlands is home to nearly 600,000 expats people who were not born and raised in this country (myself including). These expats are always eager to try everything what is “typical Dutch”. At the top of the list stands Grolsch beer. As I’ve been living in the Netherlands a few years already I can relate to this trend, we want to know what is the best of “typical Dutch”. So, I sat down with Jan Nales, marketing director of...

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