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The Secrets of Philips Brand

Philips is the Dutch electronics manufacturer with a range of bestselling products in healthcare, lifestyle and lighting categories. Just to mention: the Philips Ambient light TV, the Senseo Coffee machine, PhilipsSonic Care, Philips Avant or the Skype Phone. In the ...

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Philips Alliances and Acquisitions

Global brands that gain status on a local level have the best of both worlds. Philips has achieved precisely this sort of worldwide local acceptance. Today Philips is not just a Dutch brand that has gone international, but it is ...

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