The Secrets of Philips Brand
May19

The Secrets of Philips Brand

Philips is the Dutch electronics manufacturer with a range of bestselling products in healthcare, lifestyle and lighting categories. Just to mention: the Philips Ambient light TV, the Senseo Coffee machine, PhilipsSonic Care, Philips Avant or the Skype Phone. In the USA Philips has used Norelco and Magnavox brand names for many years. It’s less known that Philips delivers a range of professional healthcare solutions such as radiant...

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Philips Alliances and Acquisitions

Global brands that gain status on a local level have the best of both worlds. Philips has achieved precisely this sort of worldwide local acceptance. Today Philips is not just a Dutch brand that has gone international, but it is in fact a local brand. People will tell you this in Austria, Australia, India and Canada—there are a number of places around the world where Philips has gone very local. It’s a global company but with...

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