Rabobank Brand
Jul13

Rabobank Brand

Rabobank, the only independent bank in the world with an AAA rating. A bank people trust and want to make business with. Rabobank has a rock solid image that gets close that of your reliable neighborhood bank. And confidence is exactly what the bank wants to project. Rabobank has its act together. The bank has a triple A credit rating from all the major credit rating agencies: Moody’s, Standard & Poor’s and DBRS. That makes...

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Joost Augusteijn, Rabobank: Enhancing Brand Preference
Jul31

Joost Augusteijn, Rabobank: Enhancing Brand Preference

Joost Augusteijn is a Brand Strategist at Rabobank, the Dutch bank that has the highest credit rating in the world of all privately owned banks, awarded by the rating agencies Moody’s, Standard & Poor’s, Fitch and DMRS. Moreover, the cooperative structure is an important asset and selling point for Rabobank. I talked with Joost Augusteijn about the bank’s sponsoring strategy, creating of brand preference and internal branding. In...

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