Frans Cornelis – the Randstad Brand: Growth, Acquisitions and Branding
May19

Frans Cornelis – the Randstad Brand: Growth, Acquisitions and Branding

Randstad is one of the leading employment/staffing organizations in the world. It controls about 6% of worldwide staffing, which is a sizable number within a highly fragmented business, and it has a $6 billion market cap. Randstad revenues mainly come from France Holland, Germany, the UK and Belgium and for 23 % from North America. Mergers & acquisitions are responsible for roughly half of the Randstad growth. “For Randstad,...

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Randstad Endorses Employer Branding

Randstad recognizes the importance of employer branding and therefore gives awards to companies that excel in their performance in this field. What is employer branding? In a nutshell: an employer brand represents the image a company projects as a potential employer. If you have a strong employer brand, then your company is considered a distinctive place to work, with attractive brand values and career prospects. The Randstad Award is...

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Randstad Strategy – Replicating Success

Randstad is operating in 40 countries across Europe, Asia, and North America providing temporary work, Human Resources services, recruitment and placement, and payroll services. It is the second largest HR service provider in the world, just after Swiss Adecco. Randstad also operates under the brand name Tempo Team. Key to the Randstad success is scaling up well-working practices. Randstad calls it international alignment and...

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