Yepp: children bike seats, a triumph of design & quality
Jun28

Yepp: children bike seats, a triumph of design & quality

Yepp is a brand of children bike seats produced by renewed GMG. GMG is one of the brands that reinvented themselves and successfully increased their market share. The company was founded in 1934 and was market leader in Holland for children bike seats untill the mid 90s. As 95% of 16 million population in the Netherlands use bike as a main source of transportation, you can easily see the value of GMG brand. However, lack of innovation...

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