The vibrant history of the Grolsch Brewery dates back to the year 1615. The brewing company set off in the small town of Grolle (now Groenlo) in the east of the Netherlands, and nowadays the Grolsch company is located in the city of Enschede. The company’s traditional market is found in the Netherlands, and this is where most business oriented actions are focused.
Royal Grolsch produces only beer and the company concentrates on the superior section of the marketplace (premium beer), positioning the powerful Grolsch brand at the heart of their activities. The brand’s robustness is expressed through the company’s slogan ‘Craftsmanship is Mastery’ and also in its legendary swing-top bottle. Innovation and creativity are additional and essential strong points, playing a significant role in addressing variations in demand from customers, specifically in greatly established beer markets. The Royal Grolsch organisation is competent, effective and dynamic. In addition to commercial success, the organization benefits from solid financial results, due to the fact that it is certainly a well-respected and attractive employer and because of its significant social involvement. The Royal Grolsch company is a part of SABMiller plc.
Besides the well known Grolsch Premium Pilsner, the brewery in the city of Enschede additionally produces various other premium beers in accordance with their specific special recipes. The company’s beer portfolio exists of Grolsch Premium Pilsner, Grolsch Stender, Pilsner Urquell, Peroni Nastro Azzurro, De Klok, Lech Premium, Tyskie, Grimbergen.
In the small village of Grolle (now known as Groenlo), located in the province of Gelderland, Willem Neerfeldt established a brewery in the the year 1615. His daughter was married to a man called Peter Cuijper, who later was assigned Guild Master of the brewers’ guild in Grolle in 1676.
In the year 1895, the successful brewery in Grolle (named brouwerij ‘De Klok’), was sold to Theo de Groen, offspring of another genuine family of beer brewers. In that same year, in the town of Enschede (not far away from Groenlo), several textile producers, merchants and bankers determined to build another beer brewery, ‘De Enschedesche Bierbrouwerij’.
In the course of the First World War ingredients for the brewing of beer were in short supply, and this caused the level of quality of the beer to decline, which resulted in a clear drop in sales and profits. This is the reason that the leadership of De Enschedesche Bierbrouwerij determined to sell the company to Theo de Groen.
After the First World War, in the year 1922, Brewery ‘De Klok’ in Groenlo (Grolle) merged with ‘De Enschedesche Bierbrouwerij’ to become ‘De Klok’. This enterprise was later renamed ‘De Grolsche Bierbrouwerij’.
In the year 2004 Royal Grolsch completed the construction of its new state-of-the-art brewing facility, located just outside Enschede and close to the village of Boekelo. When this new brewery became operational the company closed the old breweries in Enschede and Groenlo.
Country of origin: The Netherlands
Alcohol percentage: Grolsch Premium Pilsner 5%
Flavour: refreshing, with a light malt accent and a full hoppy taste
Beer variants: Grolsch Weizen, Grolsch Kanon, Grolsch Lentebok, Grolsch Herfstbok
Availability: more than 60 countries worldwide
The swing-top bottle is a style icon, and the new green bottle is a welcome and inspiring innovation. The pilsner is simply a classic. The Grolsch flavour is bold and unique and is characterised by a long and slightly bitter aftertaste
Grolsch Premium Lager is a typical North Western European Lager. The brand was established in 1615 and since “Guild Master” Peter Cuijper took over in 1678, the brand has been characterized by a visionary and non conformist approach to brewing and packaging, making Grolsch a beer that stands out.
Origin: The Netherlands
• Grolsch has used its own yeast strain since 1615 and is brewed utilizing a choice of the best two row European summer barley
• Important sponsorships: Live music festivals, art galleries
• Offered in over 60 countries throughout the world
• Distinctive, full bodied flavor characterized by major hop malty notes
• A somewhat bitter and lengthy after taste
• A rich golden colour