The Secrets of Philips Brand

Philips is the Dutch electronics manufacturer with a range of bestselling products in healthcare, lifestyle and lighting categories. Just to mention: the Philips Ambient light TV, the Senseo Coffee machine, PhilipsSonic Care, Philips Avant or the Skype Phone. In the USA Philips has used Norelco and Magnavox brand names for many years.

It’s less known that Philips delivers a range of professional healthcare solutions such as radiant oncology systems, the innovative, portable oxygen system SimplyGo, or defibrillators. Philips also is responsible for lighting of 65% of airports, the Eiffel Tower and the Sydney Opera.

Philips’ story began in 1891 when Gerard Philips founded a firm to produce light bulbs, which Philips manufactures to this day. The innovation push began in the time of World War I, and ever since Philips has created a series of innovations just to mention the Compact Cassette (1963) or the Compact Disk (1983). In 2011 Philips celebrated 120 years of Philips innovation – a landmark achievement.
Philips has registered 100,000 patents and innovations, and the company has been a leader in developing innovative technology for over a century. Millions of people have bought Philips electronics ever since electronics became available in the mid 20th century.

In the company’s 120-year history, Philips’ products portfolio has changed but innovation has always been there, says, Philips CEO Frans van Houten. Philips has deep research and engineering competencies and we are constantly looking to attract the brightest talents to do amazing things together, continues van Houten.

The Philips Innovation Center is located in Drachten in the North of The Netherlands. More than 100 specialists work here on advanced technologies and develop them into new functions or products.

Most well-known recent  innovative products include : CD, Wake-up light, Senseo Coffee Pad machine, Perfect Draft, Air-Floss Sonicare. In the professional line: RéAura, the revolutionary laser skin rejuvenation tool and CityTouch, an energy efficient outdoor lighting management system.

Nowadays Royal Philips Electronics NV is a real leader in sustainability and hires 122,000 employees.

Philips, one of the most innovative engineering powerhouses, has its global headquarters in Eindhoven, The Netherlands.

Author: Bea Stanford

Bea Stanford is the founder of the Best Dutch Brands website.

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