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Rabobank Brand

Rabobank, the only independent bank in the world with an AAA rating. A bank people trust and want to make business with. Rabobank has a rock solid image that gets close that of your reliable neighborhood bank. And confidence is exactly what the bank wants to project. Rabobank has its act together. The bank has a triple A credit rating from all the major credit rating agencies: Moody’s, Standard & Poor’s and DBRS. That makes it the only independent bank in the world with an AAA rating. Not a bad performance in an era where credit is mentioned in one breath with crisis.


Unlike competitors, Rabobank is not listed but owned by local banks. And that contributes to a good image in these times with the credit crisis still fresh in memory.

The organisation has about 59.000 emplyees in 48 different countries. The Rabobank Group consists of 143 independant local banks and the Rabobank central organisation with enterprises such as Schretlen & Co, Robeco and Rabo Real Estate Group.
The Rabobank Group has a Triple-A-rating, the highest qualification for solidity by Standard & Poor’s and  Moody’s. According to its assets value Rabobank  belongs to the twenty biggest financial institutions in the world. Rabobank offers banking services to both the private and the corporate market. In the Netherlands Rabobank is an allround financial player and the largest mortgage bank. Internationally the services focus mostly on food and agriculture industries.

Rabobank is headquartered in Utrecht – The Netherlands.

The Brand Story

Rabobank initially was founded more than 110 years ago in The Netherlands. It was a credit cooperative set up by rural Dutch farmers who sought access to reliable and fair sources of credit for their rural communities, thus supporting and developing each other’s businesses.

In the twentieth century, financial institutions were faced with growing competition due to escalating demands for credit. This led to an increased merging of regional banks. As a result of this environment, two major organizations in the cities of Eindhoven and Utrecht decided to take important steps forward.

They merged In 1972 and created one central cooperative bank – the Coöperatieve Centrale Raiffeisen-Boerenleenbank, or Rabobank.

Rabobank Brands

After the merger of the two organizations, it became clear to Rabobank that an international presence needed to be established to cope with the growing and more complicated needs of their clients who had been expanding their business presence internationally.

Today, Rabobank has more than €615 billion in assets and 9.5 million clients. Rabobank has a presence in 46 countries and has 61,000 employees. It belongs to the 25 largest financial institutions with over a century of experience and knowledge.

Because the nature and scope of clients’ requirements changed and grew considerably, Rabobank introduced several typical niche oriented brands, including:

– Robeco – asset management and investment funds

– Schretlen & Co – private banking and capital management

– Obvion – mortgage finance, operating through independent agents

Rabobank has a rock solid image that gets close that of your reliable neighborhood bank. And confidence is exactly what
the bank wants to project. Rabobank has its act together. The bank has a triple A credit rating from all the major credit rating agencies: Moody’s, Standard & Poor’s and DBRS. That makes it the only independent bank in the world with an AAA rating. Not a bad performance in an era where credit is mentioned in one breath with crisis.


Unlike competitors, Rabobank is not listed but owned by local banks. And that contributes to a good image in these times with the credit crisis still fresh in memory.

The organisation has about 59.000 emplyees in 48 different countries. The Rabobank Group consists of 143 independant local banks and the Rabobank central organisation with enterprises such as Schretlen & Co, Robeco and Rabo Real Estate Group.
The Rabobank Group has a Triple-A-rating, the highest qualification for solidity by Standard & Poor’s and  Moody’s. According to its assets value Rabobank  belongs to the twenty biggest financial institutions in the world. Rabobank offers banking services to both the private and the corporate market. In the Netherlands Rabobank is an allround financial player and the largest mortgage bank. Internationally the services focus mostly on food and agriculture industries.

Rabobank is headquartered in Utrecht – The Netherlands.

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